I'm not a moody girl, really. But, if there is one thing that puts me in a cranky mood - it's shady promoters.
They come with the territory, though. Really what fun would the industry be without the classic money-grubbing, slime-ball promoter? Don't get all worked up now just yet - I have been a promoter, and they are not all bad. The slimy ones though...those are the ones that can crush a live music scene. It's kind of sad sometimes. Think about it - if you are in a smaller city, you've likely got one or two guys that bring in all the shows. If they're the shady type, and have found a way to swindle every band they work with - who is going to want to come gig in your stopping grounds?
In several of my posts I talk about what performers need to do to better their career. But there is more to the industry than just performers. Promoters are essential at times, though with the technology now available, artist are able to do the bulk of the work on their own. However, a good promoter will be of great benefit. With that being said though, some need to be just as cautious with the actions they take. Really, there are only so many bridges you can burn before no one wants to be a part of your "successful" events again. As I mentioned in one of my recent posts, word travels fast - with the push of a button, actually.
I know you are all wondering..."who pissed in your cornflakes?!"... right? No one in particular actually...but if they did...I am certainly not going to do them the justice of saying their name and giving them any kind of free promotion. Besides, I am sure my words can relate with several.
I will be the first to say that I am not a full-time promoter, nor is it the bulk of what I do. I would never even say that I have a promotional business. But at least, I know what I am doing when I do it and execute it with success.
Don't expect a sell out event if you are only going to give yourself three days of radio advertising and toss up a couple of posters. A well executed event needs a 5 week marketing plan - at minimum!! Ticket prices should not be double what they are worth just so you can make an extra buck. Prepare to lose money. And just because a few hundred people "confirmed" on your Facebook invite page - don't think that they are actually going to come until you have the money and the tickets are gone.
One of the worst business moves when you are trying to establish yourself as a legitimate promoter - not paying your bands! A budget should always include payment to be allocated to your performers, staff, security, etc. You can't bank on ticket sales at the end of the night to pay off your staff and entertainment. And if you don't have it in the budget, you are in the wrong business.
Bands...always, always, ALWAYS sign a contract! Of course there are certain instances when it can be avoided - if you really trust the person you are working with. But, in almost every case...if you don't have a contract, you are not under any legal binding to get paid. And just because you think Mr. Promoter is a good dude...doesn't mean he will pay you. If by chance, he/she doesn't know what they are doing and loses a shit load of money, and then can't afford to pay you...guess what, they won't. Trying to get your money from some idiot that doesn't know how to properly organize a show can be more money than it's worth in the end. However, if you haven't inked your signature...they can easily say that you never ever performed. In that case, you just gigged for nothing.
I've seen this happen to so many artists, and it irritates me. Artists are usually the last ones to make money off of anything these days, and need to be paid for their time and effort just like anyone else. Not all promoters are dangerous, I know plenty of great ones. It's the shifty ones with the wandering eyes that give the good folks that have a true passion for the industry a bad name. And that makes me cranky.
Okay, rant is over! I'm sure you get what I am saying! :)