Who keeps track of that song on the radio? How many times it's played, who the listeners are, who's purchasing albums, and more? Neilsen Music, of course. Being the leading reporting giants of the music and entertainment industry, I was stoked to have the opportunity to chat with Neilsen Music. They don't come much bigger than Neilsen.
The chat with Vanessa Thomas, Senior Vice President, along with David Bakula, Senior Vice President of Analytics included an overview of Neilsen, and current consumer trending in today's music industry.
Check it out below (Video courtesy of the Music Void):
About Neilsen: Neilsen Music caters to over 1000 record companies world wide, and monitors music broadcast on over 700 radio and television stations across 18 countries.