In conversation, I had the opportunity to discuss the upcoming strategies for VEVO as well as the shift of the consumer ownership of music to simply accessing music. Also discussed are those consumers who are willing to by music versus those who are not, and the combination of a hybrid business model that combines both ownership and access of music over the course of the changing music industry.
Check out the full video below, courtesy of The Music Void.
About VEVO: VEVO has become one of the prime music/entertainment services for consumers, advertisers and more. Created in partnership Universal Music Group, Sony Music Entertainment, and the Abu Dhabi Media company, VEVO features one of the most elaborate music cataloges found on the web. VEVO has a powerful user community powered by Youtube and blends musical content with cutting edge video technology. A main goal of VEVO is to bring more revenue to the songwriters and artists creating the music.
Stay tuned for more interviews to be posted over the coming weeks!